While taking part in the digital market is not anymore extraordinary for online companies. It’s one of the important requirements to be prominent in the 21st online century business. However, growing sale needs more than a website to direct the targeted audience to the products or services! But how a new website can do it, without any good product images and without any expert information to use them well? It is very necessary to achieve the favorable results!
Therefore, if you have already understood the importance of digital marketing to improve the performance of the company and its website, but still do not know how to use these tools, continue this reading. In this post, we will deal with a very important aspect for those who want to see their business take off through digital solutions – the use of China product photography.
So, get ready to discover one of the main tools to delight your customers, strengthen your brand and guarantee expressive results. Prepared?
Professional product photos are everything!
It wasn’t only the industry that got many changes. These days, people’s lives also have got a different pace. With the rush and the many activities that need to fit in a single day, the way consumers look for stores and suppliers, is no longer in person. What does that mean?
These days, it is more and more rare to seek people who, given the need to purchase a product or service, have the chance to visit the commercial market and try to find the companies that have the products they need.
This practice was changed by an easy search on the online search engine. In seconds, Google puts hundreds (or even thousands) of suppliers in the consumer’s eyes, ready to offer exactly the product that meets their needs.
So, despite being just a click away from your customers, your competitors have the same opportunity. The same means that brings you closer to your goals, it also brings other possible suppliers closer together. How to become the chosen one?
The issue of visual culture
“A picture is worth a thousand words”. The old phrase, which may even sound like a cliché, remains entirely true. A photo is able to attract the attention of your audience and guarantee advantages when transmitting a message.
This is for the reason that we are in a world where visual culture dominates. And the brains of people are already encoded to store the information much faster in memory from the images.
The proportion is impressive: the image processing is 60,000 times faster than the text processing! That’s right! Our senses and brain have all the equipment to pay attention and respond better to this type of communication.
Therefore, it is no use fighting with Science. The data shows that this is a truth that needs to be applied to digital marketing strategies. Understand:
- Articles containing pictures get 94% higher number of views than those that do not use this feature.
- You can get 45% higher number of views by only adding an image or clip in the page.
- There are greater chances that 60% of customers pay more attention to a company whenever its page has some good images.
